Garnier - click to see more

In this portfolio, I present a point of sale campaign focused on Garnier's flagship product: Vitamin C serum. This campaign strategically combines product promotion and visibility at point of sale to increase brand awareness and boost sales. Throughout this portfolio, we will explore the strategies used and the results achieved. Campaign Overview: Objective:Increase visibility and sales of Garnier's Vitamin C serum at point of sale. Strategy: Utilize attractive promotions, feature product displays, and create visually appealing in-store environments. Results: Significant increase in brand awareness and higher sales of the Vitamin C serum. Store Design: Include images and descriptions of how the stores were designed to highlight Garnier's Vitamin C serum. This may encompass strategic placement within stores, use of promotional materials, and attention-grabbing visual elements. Special Promotions: Details about the special promotions conducted, such as discounts, free gifts with purchase, free samples, etc. Explain how these promotions attracted customers and boosted sales. Results and Analysis: Present concrete data on the campaign's impact, such as increased sales, customer traffic, and brand recognition. Analyze the results and discuss the lessons learned. Key Takeaways: Reflect on what worked and what didn't in the campaign. Are there areas for improvement? How can the lessons learned be applied to future campaigns?